Your AI isn't underperforming. It's untrained.
You're paying for Claude, ChatGPT, Copilot or Gemini, and still rewriting half of what it gives you. We train the AI you already use to work like a seasoned marketer: consistent, on-brand, and ready to publish. Not ready to edit.
Output built to a tested standard, not a draft you spend Friday afternoon fixing.
The same brand voice and quality whoever hits run, intern or head of marketing.
Skills drop into the AI subscriptions you already pay for. Nothing to install or connect.
You wouldn't put a new hire on live campaigns day one. AI is no different.
On its own, AI has never learned your standards, your channels, or what good looks like. So it gives you generic, inconsistent drafts, and the result changes depending on who's typing that day.
Generic by default
A blank prompt gives blank-prompt results. It reads like everyone else because it learned from everyone else.
Different every run
Same brief, different answer. Two people on your team get two levels of quality from the same tool.
You become the editor
The time-saving tool quietly turns you into its proofreader. The hours you saved go straight back into fixing.
So we do the training for you.
We spend the hours you don't have. We build each skill for a specific marketing job, run it on real work, feed back every correction, and keep improving it over time. You skip all of that. You add the skill to your AI tool and get a trained marketer instead of a blank box.
Same tool. Same prompt. Inconsistent output.
We gave Claude the same request twice: once on its own, once through the TrendMaker skill chain, pulling from brand guidelines, audience & ICP, and USP. This is the gap between using AI and training it.
Three steps. No setup, no new software.
Pick a skill
Choose the job you need done: launch copy, repurposing, campaign briefs. Each skill does one thing well.
Add it to your AI tool
Drop it into Claude, ChatGPT, Copilot or Gemini. It works where your team already works. Nothing to connect, nothing new to learn.
Run it
Give it your input and get output built to the standard we tested it to. No prompt writing on your end.
One request in. The skills work together on their own.
You never run these separately, and you never repeat yourself. Each skill checks what already exists, fills in what's missing, and hands its work to the next one.
Most "skills" are just a prompt in a file. Ours are complete systems.
A skill can be one page of instructions, or a full, tested system. That depth is what makes the output reliable instead of pot luck.
- Usually a single instruction file
- Written once, rarely updated
- No examples or brand context
- Output quality is pot luck
- Core instructions, plus reference docs, examples, and style guides
- Assets and code scripts where the job needs them
- Tested on real work and maintained over time
- Consistent, on-brand output on every run
What's "average AI" actually costing you?
Because "we use AI" is not a system. A trained skill gives your team four things a raw prompt never will, starting with the editing hours you get back.
Hours back, every week
Ready to ship the first time, not ready to edit.
The same quality across your team
Same voice and standard, whoever hits run.
No prompt writing
The know-how is built in. You just run it.
It keeps getting better
We maintain every skill as tools and best practice move.
The editing-time calculator
Rough out what fixing AI output costs your team each year. Slide to match your setup.
Estimate only, based on your inputs and a 46-week working year. The point stands either way: untrained AI bills you in editing time.
Three ways to get consistent, on-brand AI content. Only one compounds.
Every team getting so-so output from AI has the same three options. Here's the honest comparison.
A full audit, and a system built around how your team actually works.
We audit your current marketing workflows, then build and tune the skills your team needs, tested on your real work and quoted upfront in your currency.
Book a free scoping call→- Full workflow audit of your current marketing operation
- Skills built and tested on your real work, not generic templates
- Tuned to your brand voice and rules
- Ongoing maintenance and updates included
What happens on the call
You talk, we listen
Walk us through how your team uses AI today and where the output falls short.
We find the fastest win
Together we identify the workflow where a trained skill pays back quickest.
You get a straight answer
Whether we can help, what it would involve, and a fixed quote if we can.
Prefer to start with the skills library yourself?
A growing set of tested marketing skills you can install into Claude, ChatGPT, Copilot or Gemini. Pricing coming soon.
Marketers first. AI tinkerers second. Based in your timezone.
We're an Australian practice that got tired of watching good marketing teams get average results from great AI tools. Not because the teams weren't smart, but because nobody had done the unglamorous work of training the tool.
So that's the business: we do the testing, the correcting and the maintaining, on real marketing work, so your team gets the trained version on day one. When you book a call, you talk to the people who build the skills, not a sales layer.
Frequently asked questions
What is an AI marketing skill?
Which AI tools do TrendMaker skills work with?
Do we need to give TrendMaker access to our accounts or data?
We already use AI every day. Why are our results still average?
What happens on the scoping call?
What does it cost?
Do you only work with Australian and New Zealand teams?
Get the most out of the AI you already pay for.
Most teams use a fraction of what Claude, ChatGPT, Copilot or Gemini can do. The fastest way to find out what trained AI would look like for your team is a 30-minute conversation.
Not ready to talk? Tell us what you're working on and we'll come back with a quote by email.
Thanks, we've got it.
We'll be in touch shortly with next steps on your quote. If it's faster to talk, grab a call time here.